Did you know that today’s total number of mobile users far outweighs the number of desktop users?

With more than 218 billion app downloads in 2020, mobile app users spending 88 percent of their time on them, and customers spending only 12 percent on mobile websites, it’s obvious that consumers in general (including those with real estate needs) see the advantages of apps over websites. It also makes sense for businesses and business professionals to take advantage of an app-driven presence to increase engagement.

Sure, some companies have both mobile apps and mobile or desktop websites, but here are 6 reasons that the benefits of mobile apps overrule.

1. Fast Access

  • Apps usually store their data locally on mobile devices instead of slower web servers.
  • Apps that already live on mobile devices store users’ preferences, which also saves time.
  • Mobile websites use javascript code to perform most actions, where apps can run almost five times faster than javascript.
  • Instead of using a search engine or navigating a website that is bookmarked, a mobile app has one step to access it with just a click on the app.

2. Better Personalization

Who doesn’t want to feel like they’re getting personalized service? Mobile apps offer a more tailored user experience based on their interests, location, usage behavior, and more. This is how users set up their preferences (which can be adjusted if need be) and have access to customized content and personalized updates and recommendations from the start.

3. Easier Notification Delivery

Forget email communication, which is what businesses have used – and overused – in the past to reach web users. These only work if customers actually open their emails that clog up their inbox. Instead, mobile app notifications – push and in-app – are much less intrusive. In-app, just as it sounds, are notifications that users receive only when the app is open, while push notifications are those that users will receive regardless of the activities they are doing on their device – but only with the user’s consent.

4. Mobile Apps Can Work Offline

Both websites and mobile apps may need an Internet connection to perform most tasks, but an app can still provide basic content and functions to users in the offline mode. This is helpful for mobile app users in a remote location with a bad Internet connection.

5. Access to More Mobile Device Features

To add to a more interactive mobile app user experience, you have access to all of the interrelated mobile device features, like the camera, contact list, GPS, compass, and more.

6. More Mobility

We’ll wrap things up with the obvious. Mobile apps are, well, more mobile. They’re in customers’ hands wherever they go, with on-demand customer service available at their fingertips ASAP.

Paige Bird has designed the new Paige Bird App to make everyone’s home search smart and seamless. With the app, anyone with real estate needs in Myrtle Beach and the Carolinas will have direct access to the localized MLS to easily search listings with up-to-the-minute accuracy.

As a real estate agent in Myrtle Beach since 2004, she has been named the #1 RE/MAX Agent in South Carolina for eight consecutive years. In 2022, she closed on 75 properties for a total of $26,472,347.00 in sales volume and an average list-to-sales price of 99.10%. Download the app free in the App Store or Google Play today! Click Here To Download The Paige Bird App You can also follow me on Facebook and Instagram for all the latest real estate trends or contact her at (843) 865-6216.